IIM Kozhikode Faculty Dr. Joffi Thomas visited Department of Management Studies (DoMS) NIT Trichy. This initiative was taken by DoMS faculty Dr. G. Muruganantham for the betterment of 1st year MBA students. The participants were enlightened on the topic of ‘Essential elements of marketing mix’ through a practical approach with the help of a case study.
The famous case study of Vora and Company prepared by Neil H. Borden of Howard University was discussed and analyzed during the lecture. The case study explained the existing conditions and the practices followed by the company. It dealt with the history of the company and its strategies on competition, packaging, distribution, pricing, sales, cost and advertising. The problem stated was that the company was a loss making industry. Then the participants were asked to apply their knowledge in marketing to solve the problem after which Dr. Thomas gave his valuable inputs to the same.
Dr. Thomas appreciated the level of involvement and enthusiasm amongst the participants. He also cherished innovative ideas given by them followed by the vote of thanks by Shobhita from the guest lecture committee.