Blue Ocean Strategy

For good governance in any field one should follow strategic management for effective results. Harvey Mackay said “Failures don’t plan to fail; they fail to plan”. In any successful business, you will observe that high and disciplined level of planning incontrovertibly led to that success – and the business world is full of failures who failed to plan. Even many that have subsequently failed often did so because the importance of strategic management within the organization diminished and with it the essential structure and visibility required to achieve goals and avoid pitfalls. This proves the importance of strategic management in the business world.

Keeping this on focus, a guest lecture was organized for Department of Management studies, National Institute of Technology Trichy on Blue Ocean Strategy on 19 March 2016. Dr. Srinivasan Sundararajan warmly welcomed the guest speakers. The guest lecture was attended by Mr Gowrishankar Sundararajan Director Blue Ocean Strategy Institute, Malaysia. He is alumnus of NIT Trichy and INSEAD Business School. He addressed the student of DoMS NITT on Blue Ocean Strategy and shared his own experience with this niche sphere of strategy management. The other guest speaker for the day was Mr S Sundararajan Retd VP of EMA India. The event was inaugurated and presided over by our Dr. Srinivasan Sundararajan Director NIT Trichy.

Mr Gowrishankar Sundararajan hails from Tiruchirappalli, Tamil Nadu. The Blue Ocean Strategy institute of Malaysia delivers high impact services to the public at low cost. In addition, through blue ocean strategy, over 80 ministries and agencies – from police to military, to women, youth and higher education organizations- are collaborating to formulate and execute creative blue ocean strategy initiatives that are transforming Malaysia. Mr Gowrishankar emphasised various examples all over the world where blue ocean strategies were implemented and how they succeeded in achieving goals.

Mr S Sundararajan Retd VP of EMA India delivered a lecture on Lateral Thinking. He insisted the students to implement lateral thinking in challenges that they going to face. He also made DoMS students to take part in a fun-filled creative activity “The Marshmallow Challenge”.

The event ended with a vote of thanks by guest lecture committee of DoMS NIT Trichy.


Celebrations Gallore!!! – Teachers’ Day

It was a brisk start to a pleasant evening that marked the celebrations of Teachers’ Day . The A-13 hall, where the function was held was filled with enthusiastic students and visually excited teachers. Every staff member associated with DOMS was personally invited with roses and was awaiting for the events to commence. The Director of NIT surprised many by making a presence  on the important day. The function started off with a welcome speech by Anbarasi. A Sanskrit prayer followed moments after the welcome speech invoking god’s presence. The Director, DR.Sundararajan and other senior staff members including our beloved Head Of Department Dr N.Thamaraiselvan went on to the stage to lighten the lamps and officially mark the beginning of the function.

The Director addressed the gathering spending a few minutes on the stage and sharing his valuable insights.He spoke mainly on how management studies are closely connected to the teaching profession than any other department. Later, our Head of the Department gave a short but a sparkling speech in which he emphasized on teachers being recognized and celebrated since that’s the only way they are being acknowledged. Dr.Kannabiran and Dr.Punniyamoorthy also shared their experiences with the audience.

The evening even had a poetic touch to it when Anbarasan and Rahul took the stage and recited a poem on significance of teachers in everyone’s lives. The poem originally written in Tamil by Anbarasan was translated into Hindi and recited by Rahul who catered to the Hindi audience. A video dedicated to our teachers was played and appreciated by one and all.The credits for the touching video goes to Abdul, Harshit and Arjun.

A celebration without cake cutting is always incomplete, so we invited every teacher who graced the occasion on to the stage for the cake cutting . As cameras  captured the cake being cut and teachers sharing the pieces, snacks was announced.

Finally came the most anticipated events of the evening. First in the order was Insur’s guitar perrformance that left the hall filled with blissful music. Then came some scintillating dance performances by both guys and girls from the first year batch. What followed were two engaging games that saw teachers participating with enthusiasm.  “This That Those” ,the first game that tested the participator’s presence of mind and the second was the “Gifts Exchange” game that witnessed teachers picking up their destined gifts. With all smiles on every teacher’s face, the evening ended with a vote of thanks given by Trilochan.The hall was emptied minutes after the organizers took a group pic to mark the first function conducted by the first year batch.