A National level Marketing Conference was organized by Department of Management Studies, National Institute of Technology, Trichy under the able guidance of Dr. G. Muruganantham, assistant professor at DoMS. The first ever marketing conference conducted in DoMS, received an overwhelming response from participants all over the country. There were in total 160 papers sent by the applicants, out of which 110 were selected and were presented.
In the one day conference along with 110 paper presenters, 6 key speakers from various domains of marketing delivered their talks. Twelve parallel sessions were conducted which were divided on the basis of their topics. There were speakers speaking on 30 different spheres of marketing, major topics being online marketing, green marketing, advertising, consumer behavior and rural marketing. There were participants from corporate academia, research scholars and MBA students from various institutes of India.
The key note speaker for the day was Mr. Xavier Vijay, Principal Consultant RK Swamy BBDO Pvt. Ltd, Chennai. He introduced the advertising industry to all the participants and gave them an overall picture about media planning. The first session of paper presentation began after his talk.
After the post lunch session of presentations, Ms. Ramya Jayaraj, Project management Specialist, NKG Infrastructure Ltd. Ahmedabad addressed the gathering on Green marketing and its nuances. She introduced few terms like Ecopreneurs and corporate environmental responsibility to the audience. After that Dr. B. Vinod Balakrishnan, Associate Professor Humanities Department, NIT Trichy talked about the values which a marketer can put in the product.
The event was not only a learning endeavor for the students of DoMS but was also a practical experience to manage an event successfully. Students and the participants also enjoyed the cultural program after the session.
An International conference on Strategic Trends on Innovations and Creativity in Management Practices was organized at Anna University on 10th and 11th of September, 2012. The conference was attended by several research scholars from different institutions who presented their papers in their respective domains. More than fifty papers were presented on those two days of conference.
Himsagar, a first year student of DoMS NIT-T, presented a paper on Model Development for Brand Loyalty-A case on Men’s Jeans Wear and bagged the first prize for the best paper award in the marketing session. The paper was authored by Dr. G.Muruganantham, Professor at DoMS NIT-T ,and co-authored by Mr. Magesh, an alumnus of DoMS. DoMS has a tradition of students participating in paper presentations and conferences and expects more laurels to come its way, through its diligent students.
IIM Kozhikode Faculty Dr. Joffi Thomas visited Department of Management Studies (DoMS) NIT Trichy. This initiative was taken by DoMS faculty Dr. G. Muruganantham for the betterment of 1st year MBA students. The participants were enlightened on the topic of ‘Essential elements of marketing mix’ through a practical approach with the help of a case study.
The famous case study of Vora and Company prepared by Neil H. Borden of Howard University was discussed and analyzed during the lecture. The case study explained the existing conditions and the practices followed by the company. It dealt with the history of the company and its strategies on competition, packaging, distribution, pricing, sales, cost and advertising. The problem stated was that the company was a loss making industry. Then the participants were asked to apply their knowledge in marketing to solve the problem after which Dr. Thomas gave his valuable inputs to the same.
Dr. Thomas appreciated the level of involvement and enthusiasm amongst the participants. He also cherished innovative ideas given by them followed by the vote of thanks by Shobhita from the guest lecture committee.