The Return of 1991-93 Batch

In this fast paced world, only few have the time to go down the memory lane and to capture those moments that are now framed against painted walls. Re-visiting those most joyous college days had come true for the 1993 batch of DoMS.
The Re-Union
On 17th August 2013, DoMS welcomed one of its influential batches to its lively corridors. The 93 batch of DoMS NITT consisting of ten alumni along with their families visited the campus where they nurtured their successful career dreams. The members of 93 batch are now big names in the industry contributing towards the inclusive growth of the nation.

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The Morning Buzz
The day started with a formal session at the EEE Auditorium, where Director of NIT Trichy Dr. Srinivasan Sundarrajan, the Head of Department of Management Studies Dr. N. Thamaraiselvan and Senior Professor of DoMS, Dr.G. Kannabiran welcomed the 93 batch and spoke few words on the exemplary students of that batch and also on the importance of Alumni in every institute. The session was attended by present faculty members of DoMS and the current batch students.
The Alumni went on to the dais and spoke on how institutes should value their alumni as they contribute much towards their pride and popularity. Later every alumnus spent some time on the stage talking about their days at DoMS, the then faculty members and about how their careers have shaped up over the years.
Talking Business
A panel discussion was arranged involving Dr. G. Kannabiran, five alumni members, and one student from the current batch. The topic for discussion was “Emerging Trends in the Industries”. The panelists discussed about the respective industries they worked in while one of the alumni moderated the discussion. Dr. G. Kannabiran threw light on to this topic from the B-schools perspective while the student was asked to express the thoughts of his fellow mates about the current industry situation and their expectations from it.
The discussion ended in a fruitful way as the students gained rich knowledge and also leaving them behind with constructive thoughts about their professional careers. Later in the afternoon, the alumni interacted with the students in the department in an informal manner. Students put forth their queries on the opportunities available in the industry and on how to acquire niche skills to perform better when put to job. The alumni members answered to their questions wisely and patiently.
Enthralling Evening
As the sky darkened, students brought down all the color and flavor to DoMS indulging everyone in a sizzling cultural evening in order to honor the guests. The students danced, organized skits and also involved the family members of the alumni in several enjoyable games. The atmosphere was infectious and left all who were present enthralled.
The reunion ended with a cake cutting ceremony and with a grand dinner which was hosted by the alumni members. It was indeed one unforgettable day for the members of the 93 batch at DoMS as they walked the memory lane with much pride.

SAMVID’13 Analytics Conclave at DoMS NIT Trichy !!

Management students of National Institute of Technology – Tiruchi (NIT-T) were provided insights on the latest trends in Business Analytics by domain experts during a day-long workshop on Sunday, 18th August 2013.

Titled ‘SAMVID’13’, a workshop on Emerging Trends in Business Analytics enlightened the students on the evolution of its various practices, causes for the evolution, and the most recent developments in the domain. The HOD, Dr Thamaraiselvan in his welcoming speech mentioned that DoMS NITT was the first B-School in India to include business analytics as a part of the curriculum. He also explained the importance of such workshops to bridge the gap between college and industry.

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Eliciting students’ thoughts on  Data Analytics, Mr. Nat Malupillai, Director of Digital Analytics, Target Corp, explicated on ‘Current Trends on Analytics’. He mentioned progression of analytics maturity, success stories and predictive and descriptive analytics in particular and enlightened the students.

Next session was addressed by Mr. S. Gunasekaran, Senior project manager EMC2. The session discussed about ‘Introduction to Big Data Analytics’ wherein he elucidated the increase in the amount of data being generated every hour and how it is going to emerge in the upcoming years. He explained how big data comes into the picture to manage 80% of this unstructured data. He stated about the new paradigms for data integration into a big data analytics environment.

The third session was handled by Mr. Deep Sherchan, Co-Founder and Chief marketing officer, Simplify 360 on ‘Vision for Social Media Analytics’. He enthralled student by discussing some of their own case studies and how social media analytics have been helpful for companies to take high level decisions.

Mr. Rajib Bhattacharya Staff Software Engineer, IBM Analytics took over the session to speak on ‘Introduction of Business Analytics’. As IBM being the pioneer company to introduce analytics as a concept to the world, he clarified the path of growth of analytics and how it has become an inevitable part of the industry. The last session was given by Mr. Markandey Upadhyay, Head – Risk Analytics, Axis Bank on Credit Risk Management and Analytics. He presented an overview of use of Risk Analytics in the decision making process while issuing loans and  credit cards to the customers.

The workshop presented the students with an overall perspective on the Analytics industry, career growth, the role of social media analytics in brand management, and how banks are managing their risk using analytics.

Re-union of Ex-Domsians !!

An alumni meet took place on 11th of August, at Sigree in Chennai which was a result of the hard work of the alumni and training and placement committee. These meets have been providing a platform for all alumni to know the progress DoMS NITT has made in the years from when they left the college. The meets are not only an occasion for the alumni to get nostalgic and relive their college memories but also they help us to maintain the strong connect with our alumni and gain from their knowledge and expertise of the industry.

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Sharing is Caring“- DoMS Alumni share common experiences, mutual friendships, and take great pride in their personal achievements as well as in their alma mater. DoMS and its alumni association strive to cultivate synergistic networks that are professionally rewarding.


Coffee with Alumni !!

The students at DoMS NITT had the pleasure of welcoming its’ one of the oldest alumni back to the department premises. Dr. Madalasa Venkataraman currently working in IIM Bangalore threw light on the nuances of investment security analysis and portfolio management. She enlightened the students how to go about making a career in this domain and what might be the difficulties and obstacles we could face regarding the same. She later interacted with the students personally and answered their queries very patiently.

Mr. Ganesh V also an alumnus of DoMS, talked about strategic brand management. He is also an entrepreneur and shared his journey with the students. He emphasized about having a dream and working constantly to achieve it no matter what difficulties come in the way. Next was Mr K. G. Prasad from TATA Motors who talked about his industry rich experience in the field of marketing and sales management. He headed the marketing strategies of TATA ACE, one of the pioneering automobiles from TATA Motors. He discussed the challenges faced by his team during devising a marketing strategy for the TATA ACE.


Mr. S. Ramkumar and Mr. Ganesh V

Mr S. Ramkumar, the Director TISYA Software Solutions Pvt Ltd. talked about the role of IT and ‘Big Data’ in today’s industry. Well established firms rely upon ‘Big Data’ to analyze which help them in forming a competitive strategy. He is also an entrepreneur, and he enthralled the students with his journey towards becoming an entrepreneur. All the alumni were very happy and delighted to be back in the department. These interactive sessions not only helped the students to gain insights about the subject but also helped the ex-domisians to take out some time from their busy schedule and relive their college memories.

Reunion of DoMS Alumni – Bengaluru

The students of DoMS organized an alumni meet in Bengaluru on 27th July. The get together was arranged at Beijing Bites, Whitefield Bengaluru. The alumni committee and training and placement committee put in a lot of efforts to make this meet a very successful event.  Some of the alumni who attended the meet were Vikranth from Thomas Reuters, Mr, Pannirban from Phillips, Jai Kansanwal from ITC, Arvind Sivakumar form TCS.


The informal interaction started by ex-domsians sharing their experiences at the college and what all mischievous things they used to do during the classes. They also suggested us to take maximum benefits out of the facilities and faculties of the college. They explained us their past and present profiles they have worked on and what we can look forward to in the respective industries . Then they inquired about the current placement scenario of our department. They gave tips how to tackle interviews and how to approach companies while inviting them for recruitment. They advised us to enjoy the college as well as hostel life to the maximum as this would be the end to the student life for most of us. They also advised us regarding what industry expects from us as soon as we get out of college.

The department is planning to organize a similar meet in Chennai in a few days. Hoping a lot of alumni to attend the meet to make it a memorable event.

Alumni Chapter Meet !!

‘Alma Matters’ – the annual alumni meet of Department of Management Studies, NIT Trichy for the year 2013 materialized on 3rd of March at Saffron Spice in Mumbai. The meet was a result of the excellent organization by the alumni committee .

Alumni from SEBI(Chief General Manager and also Assistant Manager), Tata AIA Life Insurance (Assistant Vice-President), HCL(Program Manager), Saint Gobain (Head – Marketing), Rediff and Sanofi (Brand Manager) took part in the meet at Mumbai. It was an informal interaction where the alumni spoke about their lives at DoMS. They also asked us about the recent happenings/changes at DoMS. Few inputs/leads were given by the alumni regarding internships. Suggestions were also given by them to improve upon the existing alumni network. Our alumni Mr Sugadev who is with SEBI also gave us some finance books to be donated to the library as a token of gratitude towards the department and will benefit the students Finally, all the alumni conveyed their regards and wishes to our batch.




spacer484935_490294927694499_2057327158_nThe International technological fest, Pragyan’13, was recently organized by the students of NIT Trichy. There were several events conducted during the fest that pulled students from various colleges across the country. The events  “The Ultimate Manager” was conducted by DoMS this year after the successful beginning last year. Anshuman Dutta from 2nd year MBA was the chief organizer of the event and he was well supported by students of first year. The event comprised of various rounds testing the competency of participants in domains of innovation, HR, general knowledge and marketing. Dr. V.J Siva Kumar, Associate Professor of DoMS and Dr.V. Vinod Balakrishnan, Associate Professor of Department of Humanities were the judges for the event.

A large number of participants from various renowned colleges like LIBA and Amrita School of Business took part in the event. The event started with a written test checking the general awareness of the partakers. A few out of the initial participants were shortlisted on the basis of their score in the general awareness test. Next came the “SWITCH” round wherein people were grouped in pairs and were showed a picture based on which they were asked to narrate a story in alternate turns. The participants applied all their creativity and came out with spontaneous and creative stories. They were scrutinized and were judged on the basis of their innovation, communication and spontaneity.

Next round tested the HR capabilities of the contestants. The last round was the most interesting one wherein the participants were given a product and two minutes to make a branding strategy and impressed the judges. Pooja from Amrita College of Business got the first prize of Rs10000 while Anabarasan and Amod(myself), students of first year DoMS NITT bagged the joint second prize and Akhil, a student of NITT received the third prize. In the end, judges congratulated all the winners and encouraged all the organizers to come up with more such events.


Winners of “The Ultimate Manager”


MARCON – The National Marketing Conference

529755_10151550626524772_386911130_nA National level Marketing Conference was organized by Department of Management Studies, National Institute of Technology, Trichy under the able guidance of Dr. G. Muruganantham, assistant professor at DoMS. The first ever marketing conference conducted in DoMS, received an overwhelming response from participants all over the country. There were in total 160 papers sent by the applicants, out of which 110 were selected and were presented.

In the one day conference along with 110 paper presenters, 6 key speakers from various domains of marketing delivered their talks. Twelve parallel sessions were conducted which were divided on the basis of their topics. There were speakers speaking on 30 different spheres of marketing, major topics being online marketing, green marketing, advertising, consumer behavior and rural marketing. There were participants from corporate  academia, research scholars and MBA students from various institutes of India.

The key note speaker for the day was Mr. Xavier Vijay, Principal Consultant RK Swamy BBDO Pvt. Ltd, Chennai. He introduced the advertising industry to all the participants and gave them an overall picture about media planning. The first session of paper presentation began after his talk.

After the post lunch session of presentations, Ms. Ramya Jayaraj, Project management Specialist, NKG Infrastructure Ltd. Ahmedabad addressed the gathering on Green marketing and its nuances. She introduced few terms like Ecopreneurs and corporate environmental responsibility to the audience. After that Dr. B. Vinod Balakrishnan, Associate Professor Humanities Department, NIT Trichy talked about the values which a marketer can put in the product.

The event was not only a learning endeavor for the students of DoMS but was also a practical experience to manage an event successfully. Students and the participants also enjoyed the cultural program after the session.

M’Pulse – The Marketing Conclave

Department of Management Studies of NIT Trichy conducted a one day Marketing conclave, M-Pulse 2013. The event comprised of lectures from three prominent personalities from the industry and an event conducted by the marketing club, NISADYA of DoMS.

The occasion was greeted by Dr. VJ Siva Kumar Associate Prof. DoMS NITT. After that our HOD DoMS welcomed the guests and emphasized on the importance of such conclaves in a MBA Curriculum. Dr. S. Sundarajan Director NITT addressed the gathering and highlighted the significance of interaction of students with industry people and their alumni considering the global competition which we are facing every day.

The session started with the keynote address of Mr. Mitul Mehta, Vice president & Global Head-Marketing Accelya Kale Solutions Ltd. Mr. Mehta gave an insight on service marketing to the students. He introduced 7 P’s of service marketing which extended the 4 P’s concept. The three new P’s namely People, Process, and Proof were the key point of discussion of his session. He gave examples and case studies of companies which out grew their capabilities by taking care of these three factors.

The next lecture was given by Mr. Austin PM, CEO, Max Value Univ. His talk was basically focused on Online Marketing and its nuances. He spoke on several methods of online marketing and how small companies are saving their cost and using this medium to advertise themselves. He spoke on how the companies are focusing on Facebook, Twitter and LinkedIn to build their image.

The last session of the day was delivered by Mr. Dorai Thodla, Founder; iMorph Inc. Mr. Thodla exchanged his views on ‘Tools for Marketing for various levels of a Start up’. He shared examples of how different websites have given tools to access one’s online position and how a new company can leverage them to develop their marketing strategy.

Largely the sessions were very informative and helped the students to understand the nuances of marketing industry and its developments in physical as well as virtual space.

16 Annas…. More than one Financial Show Stopper !!

     By the time this blog stealthily and most probably unlimitedly slips into your facebook groups, 16 Anna’s e-version would have already done that a week earlier (We both know that but it still makes literary sense !) . The Alphanumeric name of the magazine is quite misleading and a google search would give you an idea about what the plethora of objects ‘Anna’ is associated with. The Russian Tennis Sensation and more recently the spy ‘Anna Chapman’ who in my opinion is probably the most good looking spy (007 does not count and if you need a reason, Real life has an upper hand over Reel life). Closer home the first thing that strikes your mind is the octogenarian activist ‘ Anna Hazare’ followed by a plethora of others, like the name of a company which was associated with the 2G Scam. Apart from the meanings and feelings that ‘Anna’ can trigger in human beings, and some of which neither go weak nor change with time, the name when clubbed with the number 16 has its appeal assuming even greater heights. ‘16 Anna’, the financial magazine of NIT Trichy was released a week ago and generated rave reviews (this being the first one !) .

   There is so much about the name that one paragraph is not enough. The magazine has seen the light of the day due to a yahoo moment of Jai kishan Sahu, who came up with the idea and more than a dozen more, who wrote till their fingers hurt. While the magazine is Jai Kishan’s baby, the name is a brainchild of Md. Basheer . The outcome is there for everyone to see and stop at that, no interpretations please !. Resting all misinterpretations, this is how the name was christened. In Hindi, “16 Anna” (आनाānā) stands for one rupee and symbolizes completeness or 100 percent and aptly chosen as the name of the magazine which covers the ‘Economosphere’ . The information in the magazine is presented in such a manner that it will be helpful to make informed conversation and communicate the language of technology and business with equal ease.  The only disappointment being that you cannot see the dexterity of the handwriting of writers as the magazine’s maiden version is an electronic one. Since its the first issue, the paper version could not be brought out and very soon the coming versions would be on paper thereby enhancing the reading experience.  A DoMS initiative, in time it would induct members from the U.G. & P.G. engineering departments as well.

The magazine is divided into 22 sections spread over 24 pages which cover the entire spectrum of financial world’s happenings. The magazine focuses on the areas of business and economy , which impact our daily lives. The business and economy related information are compiled in a manner that its in tune with the specific needs and interests of students. The idea is to notify the readers with business and economy related news along with acquainting with Business models of the companiezs, its promoters, marketing strategies, organizational structure and the likes.