Management students of National Institute of Technology – Tiruchi (NIT-T) were provided insights on the latest trends in Business Analytics by domain experts during a day-long workshop on Sunday, 18th August 2013.
Titled ‘SAMVID’13’, a workshop on Emerging Trends in Business Analytics enlightened the students on the evolution of its various practices, causes for the evolution, and the most recent developments in the domain. The HOD, Dr Thamaraiselvan in his welcoming speech mentioned that DoMS NITT was the first B-School in India to include business analytics as a part of the curriculum. He also explained the importance of such workshops to bridge the gap between college and industry.
Eliciting students’ thoughts on Data Analytics, Mr. Nat Malupillai, Director of Digital Analytics, Target Corp, explicated on ‘Current Trends on Analytics’. He mentioned progression of analytics maturity, success stories and predictive and descriptive analytics in particular and enlightened the students.
Next session was addressed by Mr. S. Gunasekaran, Senior project manager EMC2. The session discussed about ‘Introduction to Big Data Analytics’ wherein he elucidated the increase in the amount of data being generated every hour and how it is going to emerge in the upcoming years. He explained how big data comes into the picture to manage 80% of this unstructured data. He stated about the new paradigms for data integration into a big data analytics environment.
The third session was handled by Mr. Deep Sherchan, Co-Founder and Chief marketing officer, Simplify 360 on ‘Vision for Social Media Analytics’. He enthralled student by discussing some of their own case studies and how social media analytics have been helpful for companies to take high level decisions.
Mr. Rajib Bhattacharya Staff Software Engineer, IBM Analytics took over the session to speak on ‘Introduction of Business Analytics’. As IBM being the pioneer company to introduce analytics as a concept to the world, he clarified the path of growth of analytics and how it has become an inevitable part of the industry. The last session was given by Mr. Markandey Upadhyay, Head – Risk Analytics, Axis Bank on Credit Risk Management and Analytics. He presented an overview of use of Risk Analytics in the decision making process while issuing loans and credit cards to the customers.
The workshop presented the students with an overall perspective on the Analytics industry, career growth, the role of social media analytics in brand management, and how banks are managing their risk using analytics.