A session on entrepreneurship was organized for the students of NIT Trichy on 17th Sep 2012. Mr. K Ganapathy Subramanian, an alumnus of NIT Trichy, who is also the founder member of StegaCapital addressed the highly participative students. StegaCapital is a firm that provides consultancy services to budding entrepreneurs and its founder was the ideal person for the occasion.
He started with some frightening facts quoting that “95 % of the startups fail and the first 3 years of any business is a valley of death”. He later went on to explain the mantras of how to form a team, from where to get the funding for one’s venture, regarding venture capitalists and about the evaluation criteria for funding a project.
The presentation dealt with the inside out of all the business hustles and bustles. Besides answering to the questions that were shot at him, he also discussed about how to secure one’s idea and the ways to check the feasibility of one’s business plan.
The enlightening session ended up with Mr. Ganapathy encouraging the students to venture into entrepreneurship and find their own footholds in several sectors.
It was a brisk start to a pleasant evening that marked the celebrations of Teachers’ Day . The A-13 hall, where the function was held was filled with enthusiastic students and visually excited teachers. Every staff member associated with DOMS was personally invited with roses and was awaiting for the events to commence. The Director of NIT surprised many by making a presence on the important day. The function started off with a welcome speech by Anbarasi. A Sanskrit prayer followed moments after the welcome speech invoking god’s presence. The Director, DR.Sundararajan and other senior staff members including our beloved Head Of Department Dr N.Thamaraiselvan went on to the stage to lighten the lamps and officially mark the beginning of the function.
The Director addressed the gathering spending a few minutes on the stage and sharing his valuable insights.He spoke mainly on how management studies are closely connected to the teaching profession than any other department. Later, our Head of the Department gave a short but a sparkling speech in which he emphasized on teachers being recognized and celebrated since that’s the only way they are being acknowledged. Dr.Kannabiran and Dr.Punniyamoorthy also shared their experiences with the audience.
The evening even had a poetic touch to it when Anbarasan and Rahul took the stage and recited a poem on significance of teachers in everyone’s lives. The poem originally written in Tamil by Anbarasan was translated into Hindi and recited by Rahul who catered to the Hindi audience. A video dedicated to our teachers was played and appreciated by one and all.The credits for the touching video goes to Abdul, Harshit and Arjun.
A celebration without cake cutting is always incomplete, so we invited every teacher who graced the occasion on to the stage for the cake cutting . As cameras captured the cake being cut and teachers sharing the pieces, snacks was announced.
Finally came the most anticipated events of the evening. First in the order was Insur’s guitar perrformance that left the hall filled with blissful music. Then came some scintillating dance performances by both guys and girls from the first year batch. What followed were two engaging games that saw teachers participating with enthusiasm. “This That Those” ,the first game that tested the participator’s presence of mind and the second was the “Gifts Exchange” game that witnessed teachers picking up their destined gifts. With all smiles on every teacher’s face, the evening ended with a vote of thanks given by Trilochan.The hall was emptied minutes after the organizers took a group pic to mark the first function conducted by the first year batch.
IIM Kozhikode Faculty Dr. Joffi Thomas visited Department of Management Studies (DoMS) NIT Trichy. This initiative was taken by DoMS faculty Dr. G. Muruganantham for the betterment of 1st year MBA students. The participants were enlightened on the topic of ‘Essential elements of marketing mix’ through a practical approach with the help of a case study.
The famous case study of Vora and Company prepared by Neil H. Borden of Howard University was discussed and analyzed during the lecture. The case study explained the existing conditions and the practices followed by the company. It dealt with the history of the company and its strategies on competition, packaging, distribution, pricing, sales, cost and advertising. The problem stated was that the company was a loss making industry. Then the participants were asked to apply their knowledge in marketing to solve the problem after which Dr. Thomas gave his valuable inputs to the same.
Dr. Thomas appreciated the level of involvement and enthusiasm amongst the participants. He also cherished innovative ideas given by them followed by the vote of thanks by Shobhita from the guest lecture committee.
Distinguished professor of marketing and an expert in branding, Dr. Magesh, was at DoMS NITT to deliver a lecture on Social Branding. All the marketers at DoMS were very excited to have Dr.Magesh and true to his experience and expertise none were disappointed.
Dr. Magesh started with the basics of the branding and the new refined and transformed form of social marketing and branding.
He then discussed with the audience on the most important 8keys of social branding an explained it with the most pertinent examples such as that of the ‘Jaago Re’ campaign by Tata Tea, ‘Save the Tiger’ initiative by Aircel, ‘Shiksha’ campaign by ‘Procter and Gamble’ and ‘Save the Environment’ campaign by Idea.
It was a very informative session and a great learning experience for everyone at DoMS
By Anshuman Dutta.MBA[ 1st yr]
A lecture by none other than the marketing guru, Dr. Prafulla Y. Agnihotri, Director, IIM Trichy is what the students at DoMS NITT were waiting for and must say it was worth a wait. What else can be the icing on the cake than a lecture on Market- Segmentation, Targeting and Positioning.
He started the session with the basic concepts of the market and explained the relation of a customer with a market, combining the present, potential and prospective customer and then explaining the basic needs of human life as well as the various stages of a human being and how his needs change with the changing stages of life.
Dr.Agnihotri then moved on to the classification and grouping of customers and then explained the mantra of effective market segmentation along with the steps in market segmentation, targeting and positioning with apt examples and visual depictions which he termed as “Infotainment”.
If you thought this is it, the let me assure you it was not all. He even mentioned of the books that the students must refer related to the topics and also a tip or two on which companies to look out for, in the future to invest.
The entire audience at DoMS NITT were kept asking for more as one single session is not enough to bring in the entire gamut, though Dr. Agnihotri did his best, keeping the time constraint into consideration, yet everyone at DoMS will eagerly wait for many more such intellectual sessions.
On 26th August 2011, we had Dr. Chitra Arvind, Principal Associate at Rejeswari & Associates a distinguished expert in the field of patenting delivered a lecture on “Patenting for Scientists”. Dr.Chitra first described the concept of patenting to the enthusiastic crowd. She also illustrated the importance of patenting, its benefits, opportunities and the loss of revenue if a product is not patented with a ubiquitous example of Aspirin which was not patented by its original discoverer in the 19th century but was later patented in the 20th century, which is now used in the treatment of wide variety of diseases. And also the story of rags to riches of the owner of DOSA PLAZA who started with a roadside tea shop and only by patenting his combination of delicacies (food items such as noodles in dosa) is now the owner of a chain of restaurants.
Dr.Chitra left no stone unturned in explaining the process of patenting right from the scratch of making lab notes, awareness of prior art and difference between research and lab notes. She also touched upon Bayh Dole Act and the pending of formulation and implementation of such act in India.
She then went on to explain Geographical Indication and sited examples of the likes of Kanchipuram Sarees, Basmati Rice and Champagne. She also explained Trade Secret, Industrial Design and Trade Mark. While explaining Trademark she explained how misuse of trademark can be an offence with an apt example. These are the session that gives valuable insights into the real world to the students, in the comforts and guidance of college and Dr.Chitra, being an expert in the field didn’t disappoint the audience. It was a great learning session and everyone at DoMS NITT will always be indebt to her for her valuable insights.
We at DoMS will wait for many more such insightful and intriguing session as we believe in staying hungry without being foolish!!
By Anshuman Dutta, 1yr MBA (DoMS NITT),