Yeh dil maange more !!

What a fantastic way to start – mPulse 2012 !!

What would happen to the ‘Indian Manager’ with all these MNC’s flooding up their MBA’s here? Can they get away without our help..?

Mr. Vijay Xavier, Exec VP of RK Swamy BBDO, India and a veteran of Lowe Lintas, the man behind many brands, engaged us interestingly through his questions on ‘Glocalization’.

–          What made McBeef Burger to turn into a McAloo Tikki Burger?

–          What was the story behind the Ford Ikon?

–          Can a foreigner understand which country he is in within a country of minimum ’28 mini countries’?

No one can easily get away with India – let it be business, culture, tradition and brain power..! Mr.Xavier took us through an entire journey of advertisements emphasizing the fact that it is necessary to satisfy all the stakeholders through your Integrated Marketing Communication!! You have to know what their palate is and then feed them!!

Thanks a lot Sir..! There could not have been a better way to start our Conclave!!

Admissions – 2012… there you go..!

          Guys… The admission process for the next batch would be kick started very soon..! We will keep you updated..! But you can start hitting you queries to us through ‘Pagalguy

We would be really glad to apprise you with the details to take an informed decision and also guide you through the entire admission process…!

Can we go M’AD’ ?

Yes… My entire class went mad about ads when Mr.Sashi, Founder & Director – Praanha Advertising, took the students through a complete journey on advertising in Indian media. The entire process right from the creative brief to the actual shooting of the advertisement was discussed in a very interesting fashion.

The class was thrilled to work on a live case encompassing all the stages of ad development – account planning, concept – story board, product choreography, the visual recall devices, brand perception stimulants and we even designed the entire media mix for the product we worked on.
It was indeed both and enriching experience to work on how to communicate our objective effectively within a stimulated budget. We learned the nuances of the advertising in Indian television, how to calculate the division of slots, the effectiveness of the number and position of slots and even the buying pattern of slots in Indian TV.

So I am sure few of my class mates will go M’AD’ after this session..!!

Do we talk to be heard?

Author: Kausani Dey (HR club) MBA I

Your boss calls you for an appraisal review meeting (read rating) .You walk into his cabin, confident and content about your performance in past half year. He appraises you with a rating which is way below your expectations and quotes few small mistakes you have committed and knowingly neglects all the hard work you have put in. You are very unhappy with the situation. But you walk away with a smile on your face thinking about the upcoming promotion and onsite opportunity. The question is – Are you not avoiding a conflict????

Conflict avoidance is a very common phenomenon felt in corporate environment.  Sometimes it can turn more dangerous than having an actual conflict. But as human beings, we wish to be ‘liked and accepted’ amongst our peers and colleagues. Hence it’s very natural to avoid conflicts.

Avoiding conflicts can lead to increased personal dislikes, decrease in the level of team cohesion and exponential decrease in the performance level. When an employee’s views are not heard and valued, he loses interest in the job and feels demotivated. This in turn reduces the organizational performance.

It is important for the employees to develop conflict management skills. There is no tailor-made solution to achieve the same. But employees can easily improve their approach towards conflict. Take some time to evaluate yourself and think of situations where you should have expressed your disagreements. Consciously practice speaking your mind out when confronted with similar situations in future. Get feedback from your friends and mentors and ask them to critically review your behavior during disagreements. Position yourself as a straightforward talker rather than a fight picker. Give constructive feedback when you see something wrong. Your peers should perceive you as one who speaks his mind.

This will not happen in a day. It is certain that you would feel awkward in the beginning. But over a period of time with proper practice, constructive conflict management skills can be developed.

So next time when your boss calls you for an appraisal review meeting and declares a rating which is way below your expectations, don’t let the fear of conflict hold you back !!

Wanted – created or alive ?

Author : Kausani Dey , MBA -I

For decades, famous personalities have attached themselves to big brands but in some cases brands have created personalities. These non- living personalities have not only marketed the brands admirably but they have become the brand ambassadors themselves. The charm of these ads lies not only in the content but also the creativity of the makers who have kept true to life.  The impressions they left on the viewers have made them larger than life. Here is some of the famous and most creative non-living personalities ever created…..

I’m a Barbie girl…… the Barbie world !

Barbra Millicent Roberts a.k.a Barbie, the fashion doll is one of the most selling toys of the century. After getting inspired from a German doll called Bild Lilli; Ruth Handler (co-founder of Mattel,Inc) invented Barbie and launched in 1959.To date, over 70 fashion designers have made clothes for Mattel, using over 105 million yards of fabric.For 50 odd years the fashion diva has managed to keep her fan following intact.

Wild wild west – Smokin’ guns !! 

The most influential brand image of the century, the Marlboro Man stands worldwide as the ultimate macho man, helping establish Marlboro as the best-selling cigarette in the world. It transformed a feminine campaign, with the tagline “Mild as May”, into one that was masculine macho one “delivers goods on flavor”, in a very short span of time. The sales went up sky-rocketing.Even those who dislike the tobacco industry will agree that the Marlboro Man has had unparalleled success as a global marketing tool.

Tyre-ed !! 

 Bibendum – The Michelin Man, cuddly mummy-like creature is the mascot of Michelin tyres since 1898 . First created by imagination of Michelin brothers and paintbrush of talented poster artist O’gallopin alias MaruiusRossillion, it was an immediately great success.Today, Bibendum is one of the world’s most recognized trademarks, representing Michelin in over 150 countries.

It’s a bird……it’s an egg… it’s zoozoos ! 

During the Indian Premier League Season 2,somethingother than cricket also captured the attention of the audience. The cuddly white creature with ballooned bodies and egg heads called ZooZoos were a hit among the Indian audience. They were used to promote various value added services of Vodafone. The ads were created by RajivRao and PrakashVarma of Ogilvy & Mather, the agency handling Vodafone advertisements.There are more than 200 pages on Zoo Zoos having over 200000 fans, growing daily. Vodafone received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their ads.

Utterly, butterly delicious !!

Her wit,unique style of exploring current affairs and sense of humor has always been a subject of fascination. This chubby Amulbutter girl in polka dotted dress has won everybody’s heart.In 1966, Sylvester daCunha, then M.D of the advertising agency AS  designed an ad campaign as series of hoardings which later earned aGuiness world record for the longest running ad campaign in the world. They needed someone to touch the housewife’s heart and what better way than a cute little girl? And so the Amul moppet was born.

GCMMF became a billion-dollar entity in March 2007 when the naughty turned forty.

Licence to happiness !! 

Ronald was first introduced by McDonald’s Washington franchisee Oscar Goldstein and a local ad agency in 1963.Ronald McDonald is a clown character used as the primary mascot of the McDonald’s fast-food restaurant chain. He is a popular figure among children.He demonstrates one of the important qualities of a brand icon- He doesn’t sell for McDonald’s, he is McDonald’s.

Waka Waka (This time for DoMS !!)

Hips don’t lie – It’s very true for Shakira..! But we did not realize that it is also true for few of our classmates until our ‘Fresher’s party’ last Friday..! Hotel Breeze saw a thunder with our roar the entire evening..! The entire hall was exuberating with energy and enthusiasm.

Right from the wish card to treasure hunt, mind games to floor games, the day was fun filled. I am sure all my batch mates would have utilized their wish card effectively. Did I mention what the wish card could bring us..? It would grant one wish where a senior would oblige to do what we ask them to do. Now you can understand the concept of effective utilization of resources..!!

My classmates’ ‘Avatars’ were better than Steven Spielberg’s. Katrina, Malaika, Simbu, Trisha, Salman , Ape – the list goes on !! We also found few innovative ways to propose..!!

The evening, not only was fun filled, but also was a wonderful platform for us to interact with our seniors. The effort they have put in to organize the event exemplifies their interest to give us a warm welcome to the department. Indeed we are happy and proud to be your juniors..! Seniors…Thanks for such a fun filled day..!!

P.S: Guys… The dance floor was opened up after the events… and I don’t think you want me to explain more..!