DoMS- NIT Trichy professor highlights quality practices in Singapore

G.Muruganantham, Assistant Professor, Department of Management Studies, National Institute of Technology – Tiruchi, was among two Indians to participate in a recent workshop at Singapore focusing on business excellence framework and its value to organisations. Byagathvalli Subbanna Prakash, Head, Business Excellence – Time Products Division, Titan Industries Limited, Bangalore, was the other Indian participant at the workshop organised and sponsored by Japan-based Asian Productivity Organisation (APO) and SPRING (Standards, Productivity and Innovation Board), Singapore. Others among the eighteen participants represented nine countries, including Malaysia, Pakistan, Philippines, Sri Lanka and Thailand. The business excellence framework (quality award initiatives) based on Malcolm Baldridge business excellence framework of USA spread over seven criteria: leadership; strategic planning;; customer and market focus; measurement, analysis and knowledge management; human resource; process management; and business results, provides a holistic standard covering all critical factors, processes and results for business results in an organisation.

Innovation: Business excellence initiatives help organisations to assess and improve their performance against the requirements of an internationally benchmarked business excellence framework. Business excellence is a journey. Initiatives provide a roadmap for companies for continuous improvement and innovation, according to Dr.Muruganantham. In a special lecture he delivered at Singapore on ‘Quality Practices in India’, he emphasised on the immense scope for Indian companies to apply for various international quality awards such as the prestigious Deming quality award from Japan that provide better visibility, more business and higher profits to the company. Alongside enhancing image, the award will command respect among stakeholders, and, if marketed strategically, will act as a differentiator for competitive advantage. Dr.Muruganantham, who handles Business excellence frameworks in Total Quality Management for MBA students at NIT-T, also took part in the third Business Excellence Global conference and 17 {+t} {+h} Asia Pacific Quality conference at Singapore. National Productivity Council (NPC), New Delhi processed the applications of Indian participants. Upcoming project notifications can be downloaded from

Source- The Hindu

Staff Reporter

Guest Lecture by Dr.Magesh

Distinguished professor of marketing and an expert in branding, Dr. Magesh, was at DoMS NITT to deliver a lecture on Social Branding. All the marketers at DoMS were very excited to have Dr.Magesh and true to his experience and expertise none were disappointed.

Dr. Magesh started with the basics of the branding and the new refined and transformed form of social marketing and branding.

He then discussed with the audience on the most important 8keys of social branding an explained it with the most pertinent examples such as that of the ‘Jaago Re’ campaign by Tata Tea, ‘Save the Tiger’ initiative by Aircel, ‘Shiksha’ campaign by ‘Procter and Gamble’ and ‘Save the Environment’ campaign by Idea.

It was a very informative session and a great learning experience for everyone at DoMS

By Anshuman Dutta.MBA[ 1st yr]



Dr. Chitra Arvind Guest Lecture

On 26th August 2011, we had Dr. Chitra Arvind, Principal Associate at Rejeswari & Associates a distinguished expert in the field of patenting delivered a lecture on “Patenting for Scientists”. Dr.Chitra first described the concept of patenting to the enthusiastic crowd. She also illustrated the importance of patenting, its benefits, opportunities and the loss of revenue if a product is not patented with a ubiquitous example of Aspirin which was not patented by its original discoverer in the 19th century but was later patented in the 20th century, which is now used in the treatment of wide variety of diseases. And also the story of rags to riches of the owner of DOSA PLAZA who started with a roadside tea shop and only by patenting his combination of delicacies (food items such as noodles in dosa) is now the owner of a chain of restaurants.

Dr.Chitra left no stone unturned in explaining the process of patenting right from the scratch of making lab notes, awareness of prior art and difference between research and lab notes. She also touched upon Bayh Dole Act and the pending of formulation and implementation of such act in India.

She then went on to explain Geographical Indication and sited examples of the likes of Kanchipuram Sarees, Basmati Rice and Champagne. She also explained Trade Secret, Industrial Design and Trade Mark. While explaining Trademark she explained how misuse of trademark can be an offence with an apt example. These are the session that gives valuable insights into the real world to the students, in the comforts and guidance of college and Dr.Chitra, being an expert in the field didn’t disappoint the audience. It was a great learning session and everyone at DoMS NITT will always be indebt to her for her valuable insights.
We at DoMS will wait for many more such insightful and intriguing session as we believe in staying hungry without being foolish!!
By Anshuman Dutta, 1yr MBA (DoMS NITT),

Social Media Trivia

We don’t have choice on whether we do social media; the question is how well we do it.  – Erik Qualman.

We cannot, by no means deny the influence of social media in our day-to-life. Right from waking up the morning when we login into the virtual world of social media to check for updates after we logged off,  to checking out for updates after specific intervals of time. All of it though has its ramifications, social media certainly has an undeniable effect on our psychosis and how we conduct ourselves in the virtual as well as the real world. Here are few of the developments in the virtual world of social media.


  •     Social media has overtaken pornography as the #1 activity on the web.
  •     Facebook tops Google for the weekly traffic in the U.S.
  •     95% of companies using social media for recruitment use LinkedIn.
  •     A new member joins LinkedIn every second.
  •     YouTube is the second largest search engine in the world.
  •     Every minute 24 hours of video is uploaded in YouTube.
  •     E-readers have surpassed traditional book sales.
  •     If Wikipedia were made into a book it would, it would be 2.25 million pages long and would take over 123 years to read.
  •     An education survey revealed that online students out performed those receiving education face-to-face.
  •     Kindergartens are learning on iPods, not chalkboards.
  •     If Facebook were a country, it would be world’s third largest country after China and India.
  •     One in five couples meet online and three in five gay couples meet online.
  •     One in five divorces is blamed on Facebook.
  •     Babies in Egypt have been named Facebook.
  •     The return of investment in social media in your business will still exist in 5years.
  •     90% of population trusts on peer recommendation and 14%in to caheck trust advertisements.
  •     93% of marketers use social media for business.
  •     50% of mobile internet traffic in the UK is for Facebook.
  •     Over 50% of world’s population is under 30 years old.
  •     Google+ which until the publication of this article is an invite only testing social media has most members from US, Germany, UK, India and France in the league of top five.


This article is submitted by – Anshuman Dutta, 1yr MBA (DoMS NITT), B.Tech, PGDBF, DCGA, CHRM,

The information in this article is based on various leads and sources in the web.

Mr. Keith Dickson from Brunel @ DoMS-NIT Trichy

Mr. Keith Dickson, distinguished professor from the University of Brunel, UK was in DoMS-NIT Trichy and delivered a lecture on Intellectual Property Rights. Mr. Dickson first introduced the gathering to the nuances of intellectual property, its necessities and imperativeness in the present world of technological advances and development in research. The session started with the basics of intellectual property rights and moved on to the intricacies involved in the process of patenting, copyrights and trademark and how it is used by small and medium enterprises in their day to day business.

He also explained the concept of secrecy during the process of innovation, product development and also in preserving the process of product formulation with the example of Coca Cola as they have been secretly preserving their formula for more than a century. The highlight of the session was when he explained the anomalies involved in the process of intellectual rights and how it can be manipulated by certain organizations with a pertinent example which the audience could very easily connect. The question answer session was equally enlightening and none from the audience was disappointed and Dickson made it a point to answer all the queries. The audience was spellbound by the oratory skill and the ease with which he made the topic “more than just interesting”.

Article By- Anshuman Dutta
First Year student