Re-union of Ex-Domsians !!

An alumni meet took place on 11th of August, at Sigree in Chennai which was a result of the hard work of the alumni and training and placement committee. These meets have been providing a platform for all alumni to know the progress DoMS NITT has made in the years from when they left the college. The meets are not only an occasion for the alumni to get nostalgic and relive their college memories but also they help us to maintain the strong connect with our alumni and gain from their knowledge and expertise of the industry.

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Sharing is Caring“- DoMS Alumni share common experiences, mutual friendships, and take great pride in their personal achievements as well as in their alma mater. DoMS and its alumni association strive to cultivate synergistic networks that are professionally rewarding.


Coffee with Alumni !!

The students at DoMS NITT had the pleasure of welcoming its’ one of the oldest alumni back to the department premises. Dr. Madalasa Venkataraman currently working in IIM Bangalore threw light on the nuances of investment security analysis and portfolio management. She enlightened the students how to go about making a career in this domain and what might be the difficulties and obstacles we could face regarding the same. She later interacted with the students personally and answered their queries very patiently.

Mr. Ganesh V also an alumnus of DoMS, talked about strategic brand management. He is also an entrepreneur and shared his journey with the students. He emphasized about having a dream and working constantly to achieve it no matter what difficulties come in the way. Next was Mr K. G. Prasad from TATA Motors who talked about his industry rich experience in the field of marketing and sales management. He headed the marketing strategies of TATA ACE, one of the pioneering automobiles from TATA Motors. He discussed the challenges faced by his team during devising a marketing strategy for the TATA ACE.


Mr. S. Ramkumar and Mr. Ganesh V

Mr S. Ramkumar, the Director TISYA Software Solutions Pvt Ltd. talked about the role of IT and ‘Big Data’ in today’s industry. Well established firms rely upon ‘Big Data’ to analyze which help them in forming a competitive strategy. He is also an entrepreneur, and he enthralled the students with his journey towards becoming an entrepreneur. All the alumni were very happy and delighted to be back in the department. These interactive sessions not only helped the students to gain insights about the subject but also helped the ex-domisians to take out some time from their busy schedule and relive their college memories.

Alumni Chapter Meet !!

‘Alma Matters’ – the annual alumni meet of Department of Management Studies, NIT Trichy for the year 2013 materialized on 3rd of March at Saffron Spice in Mumbai. The meet was a result of the excellent organization by the alumni committee .

Alumni from SEBI(Chief General Manager and also Assistant Manager), Tata AIA Life Insurance (Assistant Vice-President), HCL(Program Manager), Saint Gobain (Head – Marketing), Rediff and Sanofi (Brand Manager) took part in the meet at Mumbai. It was an informal interaction where the alumni spoke about their lives at DoMS. They also asked us about the recent happenings/changes at DoMS. Few inputs/leads were given by the alumni regarding internships. Suggestions were also given by them to improve upon the existing alumni network. Our alumni Mr Sugadev who is with SEBI also gave us some finance books to be donated to the library as a token of gratitude towards the department and will benefit the students Finally, all the alumni conveyed their regards and wishes to our batch.




spacer484935_490294927694499_2057327158_nThe International technological fest, Pragyan’13, was recently organized by the students of NIT Trichy. There were several events conducted during the fest that pulled students from various colleges across the country. The events  “The Ultimate Manager” was conducted by DoMS this year after the successful beginning last year. Anshuman Dutta from 2nd year MBA was the chief organizer of the event and he was well supported by students of first year. The event comprised of various rounds testing the competency of participants in domains of innovation, HR, general knowledge and marketing. Dr. V.J Siva Kumar, Associate Professor of DoMS and Dr.V. Vinod Balakrishnan, Associate Professor of Department of Humanities were the judges for the event.

A large number of participants from various renowned colleges like LIBA and Amrita School of Business took part in the event. The event started with a written test checking the general awareness of the partakers. A few out of the initial participants were shortlisted on the basis of their score in the general awareness test. Next came the “SWITCH” round wherein people were grouped in pairs and were showed a picture based on which they were asked to narrate a story in alternate turns. The participants applied all their creativity and came out with spontaneous and creative stories. They were scrutinized and were judged on the basis of their innovation, communication and spontaneity.

Next round tested the HR capabilities of the contestants. The last round was the most interesting one wherein the participants were given a product and two minutes to make a branding strategy and impressed the judges. Pooja from Amrita College of Business got the first prize of Rs10000 while Anabarasan and Amod(myself), students of first year DoMS NITT bagged the joint second prize and Akhil, a student of NITT received the third prize. In the end, judges congratulated all the winners and encouraged all the organizers to come up with more such events.


Winners of “The Ultimate Manager”



Progyan, Management fest of Sastra School of Management, Thanjore was conquered by the students of DoMS NITT. Out of the 10 events held at the fest, 5 were topped by students of DoMS NITT. These achievements lead to overall trophy to DoMS NITT.

Paper presentation competition was won by Anshuman Dutta from MBA II year while Gowthami and Gautam Sai bagged the second prize in the same event. First prize for Best Management team was won by Amitesh Singh Yadav, Amod Garg, Harshit Agrawal and Nitesh Mittal. Quiz competition was won by Gautam sai and Gautami Mohanlal.  Spin-a-Yarn, a creativity event, was won by Nitesh Mittal and Amitesh Singh Yadav.

The Director of Sastra University congratulated the DoMS team for their performance and also wished them luck for their future endeavors.



MARCON – The National Marketing Conference

529755_10151550626524772_386911130_nA National level Marketing Conference was organized by Department of Management Studies, National Institute of Technology, Trichy under the able guidance of Dr. G. Muruganantham, assistant professor at DoMS. The first ever marketing conference conducted in DoMS, received an overwhelming response from participants all over the country. There were in total 160 papers sent by the applicants, out of which 110 were selected and were presented.

In the one day conference along with 110 paper presenters, 6 key speakers from various domains of marketing delivered their talks. Twelve parallel sessions were conducted which were divided on the basis of their topics. There were speakers speaking on 30 different spheres of marketing, major topics being online marketing, green marketing, advertising, consumer behavior and rural marketing. There were participants from corporate  academia, research scholars and MBA students from various institutes of India.

The key note speaker for the day was Mr. Xavier Vijay, Principal Consultant RK Swamy BBDO Pvt. Ltd, Chennai. He introduced the advertising industry to all the participants and gave them an overall picture about media planning. The first session of paper presentation began after his talk.

After the post lunch session of presentations, Ms. Ramya Jayaraj, Project management Specialist, NKG Infrastructure Ltd. Ahmedabad addressed the gathering on Green marketing and its nuances. She introduced few terms like Ecopreneurs and corporate environmental responsibility to the audience. After that Dr. B. Vinod Balakrishnan, Associate Professor Humanities Department, NIT Trichy talked about the values which a marketer can put in the product.

The event was not only a learning endeavor for the students of DoMS but was also a practical experience to manage an event successfully. Students and the participants also enjoyed the cultural program after the session.

M’Pulse – The Marketing Conclave

Department of Management Studies of NIT Trichy conducted a one day Marketing conclave, M-Pulse 2013. The event comprised of lectures from three prominent personalities from the industry and an event conducted by the marketing club, NISADYA of DoMS.

The occasion was greeted by Dr. VJ Siva Kumar Associate Prof. DoMS NITT. After that our HOD DoMS welcomed the guests and emphasized on the importance of such conclaves in a MBA Curriculum. Dr. S. Sundarajan Director NITT addressed the gathering and highlighted the significance of interaction of students with industry people and their alumni considering the global competition which we are facing every day.

The session started with the keynote address of Mr. Mitul Mehta, Vice president & Global Head-Marketing Accelya Kale Solutions Ltd. Mr. Mehta gave an insight on service marketing to the students. He introduced 7 P’s of service marketing which extended the 4 P’s concept. The three new P’s namely People, Process, and Proof were the key point of discussion of his session. He gave examples and case studies of companies which out grew their capabilities by taking care of these three factors.

The next lecture was given by Mr. Austin PM, CEO, Max Value Univ. His talk was basically focused on Online Marketing and its nuances. He spoke on several methods of online marketing and how small companies are saving their cost and using this medium to advertise themselves. He spoke on how the companies are focusing on Facebook, Twitter and LinkedIn to build their image.

The last session of the day was delivered by Mr. Dorai Thodla, Founder; iMorph Inc. Mr. Thodla exchanged his views on ‘Tools for Marketing for various levels of a Start up’. He shared examples of how different websites have given tools to access one’s online position and how a new company can leverage them to develop their marketing strategy.

Largely the sessions were very informative and helped the students to understand the nuances of marketing industry and its developments in physical as well as virtual space.

Nuances of Quality Management !!!

The students of DoMS were enlightened with the presence of Mr. Manikandan Murugesan, who is currently the Quality head of Nokia. Mr. Murugesan has 13 years of corporate experience including work experience in HAL. He enriched the students with the fine and minute details associated with quality management in an organization. He talked about the various techniques which were being practiced in earlier times and also about the latest trends undertaken by numerous companies in maintaining the quality of their services.

He gave insights about the Lean and Six Sigma. The students were made aware about the history of Lean and Six Sigma and how both the practices have evolved over time. He elaborated about how certain changes such as new competitions, changing stakeholders need and changing basis of competition, trigger the need for adopting these quality management practices. The difference between continual and continuous improvement was conveyed in a very practical way.  He emphasized on the different objectives which both Lean and Six Sigma have in improving the various processes qualitatively in a business.

He elegantly illustrated how Lean and Six Sigma can make a significant difference to an organization with a practical case study about a tea shop. The way these techniques can be applied to even a small shop in improving the profit, left everybody spellbound. He concluded his session by sharing some of his bitter experiences in industry and advised the students how those situations can be avoided. On the whole the participants gained the practical understanding about the magnitude to which Lean and Six Sigma are serving the industry.