An International conference on Strategic Trends on Innovations and Creativity in Management Practices was organized at Anna University on 10th and 11th of September, 2012. The conference was attended by several research scholars from different institutions who presented their papers in their respective domains. More than fifty papers were presented on those two days of conference.
Himsagar, a first year student of DoMS NIT-T, presented a paper on Model Development for Brand Loyalty-A case on Men’s Jeans Wear and bagged the first prize for the best paper award in the marketing session. The paper was authored by Dr. G.Muruganantham, Professor at DoMS NIT-T ,and co-authored by Mr. Magesh, an alumnus of DoMS. DoMS has a tradition of students participating in paper presentations and conferences and expects more laurels to come its way, through its diligent students.