Guest Lecture by Dr.Magesh

Distinguished professor of marketing and an expert in branding, Dr. Magesh, was at DoMS NITT to deliver a lecture on Social Branding. All the marketers at DoMS were very excited to have Dr.Magesh and true to his experience and expertise none were disappointed.

Dr. Magesh started with the basics of the branding and the new refined and transformed form of social marketing and branding.

He then discussed with the audience on the most important 8keys of social branding an explained it with the most pertinent examples such as that of the ‘Jaago Re’ campaign by Tata Tea, ‘Save the Tiger’ initiative by Aircel, ‘Shiksha’ campaign by ‘Procter and Gamble’ and ‘Save the Environment’ campaign by Idea.

It was a very informative session and a great learning experience for everyone at DoMS

By Anshuman Dutta.MBA[ 1st yr]



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