Quality – the buzz word
29 Feb 2012 1 Comment
in Events
Department of Management Studies, NIT Trichy organizes a certification programme in association with the JURAN Institute on Lean six sigma for the students. Juran Institute, a pioneer in the field of quality management has been conducting weekend sessions for the students of DoMS. Budding Managers need to assist the organization where they are going to be associated in ensuring quality in their products and Services.
Lean Six Sigma is the best known quality improvement method which is used widely across all industries. Lean Six Sigma is a combination of two successful methods that organizations use to reduce waste, defects, and general mistakes; lean manufacturing and the six sigma methodology. These Certifications improve a candidate’s chances of getting hired in areas of training, consulting and process re-engineering. The Institute is offering its flagship ‘Green Belt program’. This certification equips the participants to lead projects and to assist Lean Six sigma Black Belts in large cross functional projects. The course is provided in two phases which meets global requirements of JURAN institute whose clients include Samsung and Telefonica. The course is comprehensive with examples and case studies across a spectrum of industries.
Phase 1 includes 35 hours of class room training with Lean Six Sigma Assignment workbook completion and an individual Proficiency assessment. Phase 2 includes a Project that ought to be completed by the fellow students and a final Green Belt exam that has to be taken up by them.
The Topics range from Historical Perspective of Lean & Six Sigma to Industry specific applications and case studies. An Overview of Lean, its Philosophy , the Principles involved and the wastes along with the tools – value stream Mapping , Kanab , JIT etc would give a holistic view about the aspects of Quality. The various methodologies of Six Sigma – DMAIC & DFSS and the phases involved in each of the methodologies and the significance would enlighten the students on Team Management. Define, Measure, Analyze, Improve and control phases and the methods and tools in each phase would provide insights on Designing Experiments and using Statistical methods to be put to use in real life business scenarios.
I read an article in a newspaper on how Motorola used six sigma training to become huge again. Two decades ago, the company was down on its luck which could have been finished off by a financial recession at any time. Today it is one of the most prominent cell phone brands in the world. Motorola did not go out and bring in a team of outside management and training consultants. No, what they did was nothing less than develop a new way of training staff and of manufacturing their products, a method which saw their profits rise and had such profound effects on the success of the company that everyone else wanted to know how they had managed it. The secret was Six Sigma.
Thus, the certification would enable people display proficiency in controlling quality and increasing profits, which would be very fruitful for any aspiring Entrepreneur. So is for any business firm. Also, it would enhance the desirability thereby fortifying the relationship among workers. DoMS is one of the very few B schools to provide Six Sigma certification along with the course. Eventually, the certification would shape up a Manager’s career and his dreams in running a successful business organization.
Marketing Conclave
23 Feb 2012 Leave a Comment
in Events
Marketing is the mantra that entices many MBA aspirants. The event organized by the Department of Management Studies (DoMS), National Institute of Technology, Tiruchirapalli proved the same. DoMSians have the distinction and take immense pride to have hosted a Fest that focussed entirely on the backbone of Management studies – Marketing.
The fest was named ‘Mpulse’, and it pulsated as a collective effort that stemmed first, as a great nascent idea of Dr. Thamaraiselvan, HOD, Dept. of Management Studies, and NIT. He stands a perfect example of how a person could ignite young minds into collaborating and also to orchestrate a milestone like this.
It kicked off with a very strong and inspiring lecture on ‘Glocalisation’ by Mr.Vijay Xavier, Exec. VP, RK Swamy BBDO, India. The audience were taken by surprise and awakened with a warm sense of nostalgia, when the old Bajaj advertisements were played. A Saint –Gobain advertisement, showcased, is worth mentioning as it was influenced by the movies of Rajinikanth and also because of the ad’s effortless conveying of its ideal. Interesting facts on the business genre of India and the powerful positions that various Indian nationals held and a few inspiring anecdotes from their lives, brought about a renewed sense of respect among the listeners. The various awe-inspiring positions held by Indians in companies world over were also brought to light with a hope of instilling greater ambition and confidence among the participating listeners, many of whom were management students.
Sunday, was a long day that started off with a presentation on ‘Marketing strategies’ by Mr.Saktivelan, DGM, Business Planning, Toyota Kirloskar. A video presentation on ‘Toyota’s evolution’ was interesting and informative. The misconception that only celebrities help sell products and their absolute necessity for all advertisements was put to rest by Mr.Mohan, Country Head, Marketing, Khazana jewellers. He rendered a lecture on ‘Celebrity endorsements’ and defined a proper demarcation between the creative ads that needed celebrities and that which did not. He kept the whole gathering engaged by playing few commercials.
Subsequently, there was a presentation on ‘Predictive Analytics for an intuitive customer experience’ by Dr.Ravi Vijayaraghavan,VP and Global Head,24/7 Customer labs. He unleashed the unknown facts about various aspects of analytics. ‘Big Data’ was the key element there .A demo on Interactive Customer Services highlighted the application of predictive Analysis in providing a wholesome Customer Experience. Dr.Vijayaraghavan patiently answered all the queries from the participants.
Last session of the event, was on ‘Competitive Strategies for winning Market Shares and Mindshare’ by Mr.Murali Sundar, Country Manager, Schwarzkopf India, and Henkel. The speaker delivered the lecture with a jovial attitude. He also made the session very interactive by shooting questions at the audience on various marketing concepts. As was the beginning, such was the end of impulse – interesting,informative,innovative and interactive. Much Sincere effort and hard work have gone into the organization of this event making it a huge success.
Dr.Muruganantham, Asst.Professor, DoMS NITT, an active participant in many International Conferences and seminars, graced the event with his presence.
Comments