Alumni Chapter Meet !!

‘Alma Matters’ – the annual alumni meet of Department of Management Studies, NIT Trichy for the year 2013 materialized on 3^rd of March at Saffron Spice in Mumbai. The meet was a result of the excellent organization by the alumni committee .

Alumni from SEBI(Chief General Manager and also Assistant Manager), Tata AIA Life Insurance (Assistant Vice-President), HCL(Program Manager), Saint Gobain (Head – Marketing), Rediff and Sanofi (Brand Manager) took part in the meet at Mumbai. It was an informal interaction where the alumni spoke about their lives at DoMS. They also asked us about the recent happenings/changes at DoMS. Few inputs/leads were given by the alumni regarding internships. Suggestions were also given by them to improve upon the existing alumni network. Our alumni Mr Sugadev who is with SEBI also gave us some finance books to be donated to the library as a token of gratitude towards the department and will benefit the students Finally, all the alumni conveyed their regards and wishes to our batch.

THE ULTIMATE MANAGER !!

The International technological fest, Pragyan’13, was recently organized by the students of NIT Trichy. There were several events conducted during the fest that pulled students from various colleges across the country. The events  “The Ultimate Manager” was conducted by DoMS this year after the successful beginning last year. Anshuman Dutta from 2^nd year MBA was the chief organizer of the event and he was well supported by students of first year. The event comprised of various rounds testing the competency of participants in domains of innovation, HR, general knowledge and marketing. Dr. V.J Siva Kumar, Associate Professor of DoMS and Dr.V. Vinod Balakrishnan, Associate Professor of Department of Humanities were the judges for the event.

A large number of participants from various renowned colleges like LIBA and Amrita School of Business took part in the event. The event started with a written test checking the general awareness of the partakers. A few out of the initial participants were shortlisted on the basis of their score in the general awareness test. Next came the “SWITCH” round wherein people were grouped in pairs and were showed a picture based on which they were asked to narrate a story in alternate turns. The participants applied all their creativity and came out with spontaneous and creative stories. They were scrutinized and were judged on the basis of their innovation, communication and spontaneity.

Next round tested the HR capabilities of the contestants. The last round was the most interesting one wherein the participants were given a product and two minutes to make a branding strategy and impressed the judges. Pooja from Amrita College of Business got the first prize of Rs10000 while Anabarasan and Amod(myself), students of first year DoMS NITT bagged the joint second prize and Akhil, a student of NITT received the third prize. In the end, judges congratulated all the winners and encouraged all the organizers to come up with more such events.

Winners of “The Ultimate Manager”

 

PROGYAN 13 CONQUERED !!

Progyan, Management fest of Sastra School of Management, Thanjore was conquered by the students of DoMS NITT. Out of the 10 events held at the fest, 5 were topped by students of DoMS NITT. These achievements lead to overall trophy to DoMS NITT.

Paper presentation competition was won by Anshuman Dutta from MBA II year while Gowthami and Gautam Sai bagged the second prize in the same event. First prize for Best Management team was won by Amitesh Singh Yadav, Amod Garg, Harshit Agrawal and Nitesh Mittal. Quiz competition was won by Gautam sai and Gautami Mohanlal.  Spin-a-Yarn, a creativity event, was won by Nitesh Mittal and Amitesh Singh Yadav.

The Director of Sastra University congratulated the DoMS team for their performance and also wished them luck for their future endeavors.

 

MARCON – The National Marketing Conference

A National level Marketing Conference was organized by Department of Management Studies, National Institute of Technology, Trichy under the able guidance of Dr. G. Muruganantham, assistant professor at DoMS. The first ever marketing conference conducted in DoMS, received an overwhelming response from participants all over the country. There were in total 160 papers sent by the applicants, out of which 110 were selected and were presented.

In the one day conference along with 110 paper presenters, 6 key speakers from various domains of marketing delivered their talks. Twelve parallel sessions were conducted which were divided on the basis of their topics. There were speakers speaking on 30 different spheres of marketing, major topics being online marketing, green marketing, advertising, consumer behavior and rural marketing. There were participants from corporate  academia, research scholars and MBA students from various institutes of India.

The key note speaker for the day was Mr. Xavier Vijay, Principal Consultant RK Swamy BBDO Pvt. Ltd, Chennai. He introduced the advertising industry to all the participants and gave them an overall picture about media planning. The first session of paper presentation began after his talk.

After the post lunch session of presentations, Ms. Ramya Jayaraj, Project management Specialist, NKG Infrastructure Ltd. Ahmedabad addressed the gathering on Green marketing and its nuances. She introduced few terms like Ecopreneurs and corporate environmental responsibility to the audience. After that Dr. B. Vinod Balakrishnan, Associate Professor Humanities Department, NIT Trichy talked about the values which a marketer can put in the product.

The event was not only a learning endeavor for the students of DoMS but was also a practical experience to manage an event successfully. Students and the participants also enjoyed the cultural program after the session.

M’Pulse – The Marketing Conclave

Department of Management Studies of NIT Trichy conducted a one day Marketing conclave, M-Pulse 2013. The event comprised of lectures from three prominent personalities from the industry and an event conducted by the marketing club, NISADYA of DoMS.

The occasion was greeted by Dr. VJ Siva Kumar Associate Prof. DoMS NITT. After that our HOD DoMS welcomed the guests and emphasized on the importance of such conclaves in a MBA Curriculum. Dr. S. Sundarajan Director NITT addressed the gathering and highlighted the significance of interaction of students with industry people and their alumni considering the global competition which we are facing every day.

The session started with the keynote address of Mr. Mitul Mehta, Vice president & Global Head-Marketing Accelya Kale Solutions Ltd. Mr. Mehta gave an insight on service marketing to the students. He introduced 7 P’s of service marketing which extended the 4 P’s concept. The three new P’s namely People, Process, and Proof were the key point of discussion of his session. He gave examples and case studies of companies which out grew their capabilities by taking care of these three factors.

The next lecture was given by Mr. Austin PM, CEO, Max Value Univ. His talk was basically focused on Online Marketing and its nuances. He spoke on several methods of online marketing and how small companies are saving their cost and using this medium to advertise themselves. He spoke on how the companies are focusing on Facebook, Twitter and LinkedIn to build their image.

The last session of the day was delivered by Mr. Dorai Thodla, Founder; iMorph Inc. Mr. Thodla exchanged his views on ‘Tools for Marketing for various levels of a Start up’. He shared examples of how different websites have given tools to access one’s online position and how a new company can leverage them to develop their marketing strategy.

Largely the sessions were very informative and helped the students to understand the nuances of marketing industry and its developments in physical as well as virtual space.

16 Annas…. More than one Financial Show Stopper !!

     By the time this blog stealthily and most probably unlimitedly slips into your facebook groups, 16 Anna’s e-version would have already done that a week earlier (We both know that but it still makes literary sense !) . The Alphanumeric name of the magazine is quite misleading and a google search would give you an idea about what the plethora of objects ‘Anna’ is associated with. The Russian Tennis Sensation and more recently the spy ‘Anna Chapman’ who in my opinion is probably the most good looking spy (007 does not count and if you need a reason, Real life has an upper hand over Reel life). Closer home the first thing that strikes your mind is the octogenarian activist ‘ Anna Hazare’ followed by a plethora of others, like the name of a company which was associated with the 2G Scam. Apart from the meanings and feelings that ‘Anna’ can trigger in human beings, and some of which neither go weak nor change with time, the name when clubbed with the number 16 has its appeal assuming even greater heights. ‘16 Anna’, the financial magazine of NIT Trichy was released a week ago and generated rave reviews (this being the first one !) .

   There is so much about the name that one paragraph is not enough. The magazine has seen the light of the day due to a yahoo moment of Jai kishan Sahu, who came up with the idea and more than a dozen more, who wrote till their fingers hurt. While the magazine is Jai Kishan’s baby, the name is a brainchild of Md. Basheer . The outcome is there for everyone to see and stop at that, no interpretations please !. Resting all misinterpretations, this is how the name was christened. In Hindi, “16 Anna” (आनाānā) stands for one rupee and symbolizes completeness or 100 percent and aptly chosen as the name of the magazine which covers the ‘Economosphere’ . The information in the magazine is presented in such a manner that it will be helpful to make informed conversation and communicate the language of technology and business with equal ease.  The only disappointment being that you cannot see the dexterity of the handwriting of writers as the magazine’s maiden version is an electronic one. Since its the first issue, the paper version could not be brought out and very soon the coming versions would be on paper thereby enhancing the reading experience.  A DoMS initiative, in time it would induct members from the U.G. & P.G. engineering departments as well.

The magazine is divided into 22 sections spread over 24 pages which cover the entire spectrum of financial world’s happenings. The magazine focuses on the areas of business and economy , which impact our daily lives. The business and economy related information are compiled in a manner that its in tune with the specific needs and interests of students. The idea is to notify the readers with business and economy related news along with acquainting with Business models of the companiezs, its promoters, marketing strategies, organizational structure and the likes.

 

Same Old Story…..Running Successfully !!

    The Department of Management Studies has been selected as the recipient of  the 20^th Dewang Mehta Business School Award in the ‘B-School in the Leadership Category’ . The award was conferred on 24^th November,2012 at Taj Lands End, Mumbai. The award recognizes the talent and leadership among business schools across India and is supported by Ms. Shaila Mehta, Onward Foundation for Dewang Mehta Awards in the memory of Late Shri Dewang Mehta. The chairman of the jury is Dr. Prasad Medury, a partner at Amrop India Consultants Pvt. Ltd. and the patron Mr. Harish Mehta, Chairman & M.D. at Amrop India Consultants Pvt. Ltd.

    The awards are in recognition of leadership, development, innovation and industry interface of Business Schools. The department has been receiving a host of awards apart from ‘Dewang Mehta Award’  in continuation and the frequency has increased in the last couple of years. “Outstanding B-School” in South India category has been the favorite of awarders when they look at DoMS, NIT Trichy. Bloomberg UTV & ABP News have conferred the award on DoMS in the years  2011 & 2012. The institute was also awarded by ‘Dewang Mehta Awards’ in the category “Business School which encourages innovation that leads to better development” for the year 2011. Apart from the awards, DoMS has also been rising the national rankings steadily and a case in point is the 25th rank in the Best B-School in India by AIMA, the organizing body for MAT examinations in the year 2011.

    This breakaway success has been possible because of the efforts of Dr S Sundarrajan, Director NIT Trichy, an AICTE ‘Distinguished Professor’ and a titan associated with 400 industries and 40 academic institutions. He is the brain associated with production of prestigious missile systems like Agni, Prithvi, Akash and Brahmos. Dr. S Sundarrajan holds his undergraduate and post gradute degree from in Mechanical Engineering from IIT Madras. Besides, he also has a PG certificate from Indian Statistical Institute and has constantly been a sense of inspiration for the students and faculty of NIT Trichy.

    Another source of stimulus for innovation in the department is Dr. N. Thamaraiselvan, H.O.D., Management Studies, NIT Trichy. Dr. Thamaraiselvan has been associated with the department for over two decades and is an alumnus of the department and has presented and published papers at various national and international conferences and journals.

    The department has the uniqueness of offering specialization in Analytics & IT Consulting area. While Dr. M. Punniyamoorthy, Dean Institute Development and Professor, Department of Management Studies NIT Trichy, steers the course in Analytics, Dr. G. Kannabiran has been at the forefront of the specialization in Business Analysis & I.T. Consulting. Together they have been a source of motivation, energy and inspiration for the college. Dr. Pooniamoorty is also the author of the book ‘Production Management and Data Analysis’, which is a standard in the subject. When it comes to awards, the professors of the department do not lag behind, Dr. Kannabiran was recently conferred the ‘Best I.T. Faculty ” in India by Bloomberg UTV.

    Apart from state of the art facilities and best of the academicians as faculty, the department is also at the forefront when it comes to engaging the industry and academia by workshops, conclaves and seminars. In a matter of 4 months the department has organized a conclave on HR, and workshops in Business Analysis & I.T. Consulting and Data Mining. The industry captains showed up in attendance and lectured on the above occasions. Apart from this, the department also organizes Guest lecturers regularly to bring best the faculties and industry people to impart knowledge and share their experiences